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This Pandora charm bracelet blog brings the official press release announcing the Pandora Disney launch to the European market.
Tree years after the Pandora Disney collaboration began, the branded charm line will finally be launching in the European market in October 2017. I know this news has been much anticipated by many of my readers (and myself) and yesterday morning an official press release was made.
Image by Pandora – This is a product image
PANDORA, the leading international jewellery manufacturer and retailer, today announces that it has expanded its strategic Corporate Alliance with The Walt Disney Company (Disney) to cover additional markets across Europe, the Middle East and Africa. The expansion of the agreement means that PANDORA’s Disney inspired jewellery will soon be available to customers in almost all of PANDORA’s global markets.
The extended alliance will begin in October 2017, with PANDORA launching its Disney jewellery collection of hand finished sterling silver and two-tone charms and bracelets. The collection is inspired by Disney’s beloved characters, including Mickey and Minnie Mouse and Disney Princesses. With the extended alliance, PANDORA will add additional novelty to the assortment in the region, and will initially add around 30 new pieces of jewellery to the existing assortment, some of which are a novelty to PANDORA’s Disney collection.
”For some time now, we have received requests from our customers across the EMEA region for products from the Disney collection and I am delighted that we are now able to bring them to our stores in the region. We believe that this wonderful collection will fit very well as the reception by our consumers of the Disney collection in North America and Asia Pacific has been very positive,” says David Allen, President of PANDORA EMEA region.
The Disney collection from PANDORA will be available at PANDORA concept stores, eSTOREs, and in selected department stores. As part of the alliance, PANDORA’s charm bracelet will be the Official Charm Bracelet of Disneyland Paris in France. PANDORA jewellery will be sold in multiple locations inside the destination.
“We’re looking forward to the opportunities ahead through our alliance with PANDORA,” said Tiffany Rende, Senior Vice President of Disney Corporate Alliances and Operating Participants. “In addition to debuting a new line of PANDORA jewellery at retail that we know will be a fan favorite, we are collaborating on other product lines and guest experiences at Disneyland Paris.”
PANDORA first entered into a strategic Corporate Alliance with Disney in August 2014. Under the terms of the agreement, PANDORA created an original collection of Disney-themed jewellery, that is since sold in the Walt Disney World and Disneyland Resorts, as well as in PANDORA stores throughout the US, Canada, Mexico, Puerto Rico, Central America and the Caribbean. The alliance was then extended in November 2015 to include the Asia Pacific region.
This naturally raises the question as to Chamilia’s future with Disney. Chamilia retired their entire Disney collection in the North American market back in 2014 and ahead of Pandora’s collaboration. Over the past couple of years Chamilia have actually enjoyed a lot of success with their Disney lines with both the Star Wars and Beauty and the Beast collections proving particularly popular.
Image Courtesy of Chamilia – This is a product image
UK retailers Ernest Jones and H Samuel
(please note these links are affiliate) currently have their summer sales ongoing and the Chamilia Disney line is vastly reduced. If you’re a fan of the line I’d suggest purchasing sooner rather than later because this announcement could mark the end of the partnership. If you require global shipping, my retail partner Beads Fanatic will ship anywhere
I’m excited by this news! I have still yet to see the Pandora Disney charms in person, despite promising myself the last two times I’ve been to the USA that I’d find time for some retail therapy. There’s still a few months to wait for the actual launch and initially it will focus on the core Mickey and Minnie Mouse charms but it feels a huge step forwards for Pandora fans in Europe.
As always I love to hear from my readers. What are your thoughts on this news? Are you a Pandora Disney fan who has been yearning to see the charms finally launch in the European market? Are you concerned about the future of the Chamilia Disney partnership? Hit the comments and let me know!
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